Why Fair Trade?

As the world becomes smaller through increased travel, better transportation systems, and new communication channels, consumers are having a greater opportunity than ever before to be able to own items made by artisans from all around the world. Not only are these items beautiful, but being able to bring a piece of your vacation or another part of the world into your home is something special that many cherish. Although there are many benefits for artisans around the world to be able to sell their handmade goods to foreigners, this opportunity also presents a threat to traditional culture and to the integrity of the production process.

It is hard to know while purchasing a product, even with the best intentions, where it truly originated from and the story behind it. In every part of the world, there are different factors affecting the production and tourism industry that are hard to evaluate unless you can fully assess all sides of the story, something that as visitors can be difficult.

What can we do as consumers to ensure that we are purchasing with integrity, empowering artisans, rather than pushing them downwards into the cycle of inequality and lack of opportunity? One solution is to buy from vendors that are registered as Fair Trade.

The World Fair Trade Organization classifies “Fair Trade” into 10 key principles. Organizations that are Fair Trade certified must continually uphold these ideals and practices.

This month, on May 11th, we will celebrate World Fair Trade Day. To celebrate, we urge and encourage all of our supporters and customers to do research on where you are purchasing your products from and support organizations that follow the 10 principles of Fair Trade.

To find a business that resonates with you, visit the World Fair Trade Organization’s website. Additionally, donate to our Fair Trade Day Campaign to offer access to education on Global Fashion Trends to 60 artisans.

Designer Spotlight: Tribe Alive

From their chic accessories to their stylish apparel, Tribe Alive is an ethical brand that is worth your attention. They have grown quickly, combining social impact and design while appearing as a notable brand for companies such as Madewell and J.Crew, since their founding. Tribe Alive´s mission is to empower the lives of women through fashion. They partner with women in Guatemala, India, Honduras, Haiti, and Fort Worth, Texas and we, Maya Traditions, are proud to have them as one of our design partners.

We recently had a chance to chat with Katie, Tribe Alive’s Senior Designer to learn more about her experience designing and collaborating with women artisans worldwide including our Maya Traditions artisan partners to make that perfect, final design. 

Katie has had the “design bug” her whole life. Her interest sparked as a kid, from drawing wedding dresses and dream homes to learning how to sew from her grandmother. She later continued to pursue her dream of becoming a fashion designer through studying Fashion Design and Merchandising at the University of Texas at Austin. She has now been with Tribe Alive for two and a half years and loves her job of creating beautiful things while making a meaningful impact in lives all over the world.

Katie, pictured with Tribe Alive products

What does supporting Fair Trade and Maya Traditions mean to you?

Empowering the artisans of Maya Traditions and other organizations we partner with to thrive is the “why” behind everything I do. Many of my day-to-day conversations revolve around design, fit, customer feedback, and marketing strategies, but the talented women behind our pieces are the moving force of our work and the motivation to keep working hard when challenges arise – which they often do in this field. Along with empowering women, supporting fair trade is an essential part of this work to me because I believe in helping create a better world. Fair trade recognizes and protects the value of the human beings who make our products by establishing a wage standard that considers minimum wage dramatically inadequate. For far too long, the human factor has been squeezed out of our products to bring prices lower and lower as consumers demand more for less. We, alongside Maya Traditions, are putting our foot down to say enough is enough and to educate customers on the real lives on the other sides of their products that matter and deserve pay that can actually support their needs.

How have you seen Tribe Alive and the sustainable fashion movement grow?

In my few years with Tribe Alive, I have watched the company grow exponentially in our brand vision & market saturation as well as the impact we are able to have with artisan communities around the world. We have grown to produce women’s apparel and to cultivate that collection as our now best-selling category. We have grown to partner with larger brands like Causebox, Jcrew, Madewell, and Box of Style to put ethically made products in thousands of peoples hands and educate them on our brand mission and the importance of artisan-made goods. We have grown from working with four women in Honduras on a small beaded jewelry line to now sustainably employing over 150 artisans from eight different groups in five different countries all for living wages. We have built homes, funded educations, and just this year provided our first microfinance loan to an artisan in Guatemala because we believe in our ability to impact lives in many creative ways through these relationships. At Tribe Alive, we believe in growth that helps lift up the people around us to grow alongside us, and while the last few years have been incredible, I believe the best is only yet to come.

What is your favorite part about designing products that incorporate textiles made by indigenous women artisans?

As a life-long learner, I have so enjoyed designing alongside Maya Traditions because of the education I’ve received on the incredible traditions of back strap weaving, indigo dying, irate textiles, and natural dyes. This partnership fuels my creativity perhaps more than any other as I work to incorporate ancient, traditional practices into modern textile and accessory designs. We have achieved this by looking for inspiration in modern art, geometric shapes, and forecasted color palettes and determining together the best techniques to bring my designs to life. It feels like a true collaboration as we discuss designs, go through intensive sampling, and solve problems together. And it is all the more rewarding when an iconic retailer such as J.Crew chooses to carry two of the products Maya Traditions artisans have woven.

What is it like collaborating with the artisan partners of Maya Traditions to make the final, beautiful end product?

This is my favorite part! Often times, the artisan partners at Maya Traditions have so many amazing ideas and solutions to present throughout the design and sampling process, so that when we arrive at a final product, many voices and hands have made the end piece what it is. The quality of the weaving at Maya Traditions is beyond what I have seen anywhere else in the world. For me to play a small part in creating these beautiful handwoven pieces that our customers wear for years, alongside such inspiring and talented women, is truly a designer’s dream.

What would your advice be to designers that aspire to implement fair trade, ethically made textiles into their products?

Fully immerse yourself in your ‘Why’ and just get started. Fair trade work is often challenging and it does take more time, but you have the potential to change lives and further the vision of a better world with your work, and that is worth everything. Every life in your production line matters equally to your own. From the farmers growing cotton, to the dyers creating magical colors, to the weavers incorporating hundred year old family traditions into every piece they make, these individuals are worthy of inspiring work and fair wages. Partnering with organizations like Maya Traditions ensures that those priorities are being advocated for every day and means creating ‘truly beautiful’ products whose stories are as beautiful as the pieces themselves.

Thank you for chatting with us, Katie! Shop TribeAlive’s products here.

If you are interested in learning more about being a design partner with Maya Traditions, contact [email protected]. Additionally, check out our wholesale catalog.